Breathe Right

Nationwide In-store promotion

Type: In- store promotions

Objectives: In correlation with the consumer promotion, Get Close Again, Breathe Right representatives visited pharmacies nationwide to assess product merchandizing and increase brand distribution.

Execution: In a comprehensive initiative, Breathe Right brand ambassadors visited targeted pharmacies to offer information, POS and ordering instructions depending on the level of stock offered at each store.

Results: Increase brand distribution, in store presence and consumer awareness. 75% of the stores visited accepted the promotion and out of those, 49% of placed orders. This translated to a 15% increase in physical distribution and a 12% increase in weighted distribution.

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