Green Works

In-store demonstrations

Type: In- store demonstrations

Objectives: To support the launch of Cloroxs new environmentally friendly cleaning products, Green Works, they wanted to establish a high level of brand awareness and communicate product information while also driving sales.

Execution: In supermarkets nationwide, Green Works ambassadors demonstrated to customers the cleaning efficacy of the new range whilst communicating the advantages of using a natural, eco-friendly cleaning products. An emphasis on product trial was supplemented by a customer brochure containing a coupon.

Results: Conversion to sales, increased customers awareness of new products and successfully educated consumers on advantages to an eco-friendly cleaning options?