Monteiths at the Food Show

"Synergy set up and manned a branded Monteiths stand where consumers could sample the entire range and learn how to match beers with food types"

Type of activity

Expo.

Objectives

The overriding objective of this initiative was to promote the Monteiths beer range at Food Shows nationwide. Underpinning this were a series of smaller objectives including showcasing the brands heritage and showing consumers how to match Monteiths beer to their food choices.

Execution

At all three of the events (Auckland, Wellington and Christchurch) Synergy set up and manned a branded Monteiths stand where consumers could sample the entire range and learn how to match beers with food types. The brand ambassadors also handed out marketing material.

Results

Across the three events, Monteiths achieved all of its objectives the brand was exposed to over�5,000�people and countless more learnt the art of matching food and top-quality beer.

www.monteiths.co.nz