Campaigns

Starbucks Frappuccino

"The Synergy Account Management team devised a mobile, outdoor initiative that involved branded cars, and ‘Starbucks teams’ to hit key summer spots with mobile frappuccino makers"

Type of activity

Outdoor experiential.

Objectives

To drive sales Starbucks signature drink, the frappuccino, the organisation wanted to conduct an outdoor experiential campaign during summer to entice customers to try the icy beverage and drive them back in-store for a repeat purchase.

Execution

The Synergy Account Management team devised a mobile, outdoor initiative that involved branded cars, and Starbucks teams to hit key summer spots with mobile frappuccino makers. The teams handed out free samples to consumers and encouraged interaction with both the teams and the product through a series of summer games.

Results

Through this initiative, Starbucks was able to create a real summer personality around their signature summer beverage, and encouraged repeat purchase around the country.