Weet-Bix Kiwi Kids Triathlon Breakfast

"For Weet-Bix, a major benefit of this initiative is that the collateral is all able to be used for future initiatives"

Type of activity

Outdoor experiential.

Objectives

To coincide with their sponsorship of the iconic Kiwi Kids Triathlon, Weet-Bix decided to further encourage the healthy lifestyle message through an outdoor experiential campaign. Through this, they aimed to heighten their sponsorship and promote the Weet-Bix brand as fun and healthy to the competitors and their families.

Execution

This initiative was one of our more comprehensive in terms of marketing collateral and set-up and involved the creation of a unique mobile Weet-Bix race-track, tents and branded serving apparatus.

Results

This initiative was a huge success all over the country. Children (and parents) of all ages participated in the Weet-Bix game, meaning that the brand received huge exposure. For Weet-Bix, a major benefit of this initiative is that the collateral is all able to be used for future initiatives.

triathlon.weetbix.co.nz