Case Study One

For the past 2 years Synergy has been implementing a merchandising programme for one of New Zealand’s largest telecommunications companies. This equates to 500+ points of presence throughout the country, which we cover within 4 days every 2 weeks.

Our merchandisers refer to 5 different planograms during their visits, and while in stores they update all POS, replenish display phones and communicate key selling points to the retail staff.

Through this programme of ongoing visits our merchandisers are able to create valuable, lasting relationships with store managers and retail staff. During Christmas of 2009 these relationships enabled us to secure additional space within multi-retail stores for our clients POS. We exceeded all client expectations, gaining a huge amount of extra POS display in most stores.

After every store visit, our merchandisers upload a contact/status report into the online system. This is checked again by another one of our team to ensure consistent standards. Synergy also organises its own mystery shops to a sample of stores each week, so we can measure consistency levels across the entire team.

Every single store gets checked by our client every month and to date we have averaged an amazing

HOW DO WE DO IT? Because we take pride in doing the job right, and we ensure checks and balances are in place to provide consistency.